BrandPay V3 is Live

Over the past year we’ve watched thousands of customers become an extension of brands’ marketing teams, quickly scaling their UGC towards millions of unique views, whilst increasing AOV, and customer retention.

What started as a simple idea has evolved into a new type of growth loop:

Customers buy → post UGC → earn → return spend → repeat.

Today we’re excited to introduce BrandPay V3, the biggest upgrade to the platform since launch! The BrandPay app is now used daily by consumers with a combined Instagram audience of over 35 million people, and growing every day.

80% of users have 500–5,000 followers, meaning their content is the most trusted social content of all media formats. Ambassadors of your brand to like-minded friends and family.

This release adds powerful tools that help brands scale their UGC-Commerce loop faster, see the incredible value loop their UGC rewards are creating, manage their content and community more effectively, and optimise rewards for volume.

Let’s take a look at what’s new.

1. Story Rewards

Turning everyday sharing into your fastest growth channel

Until now, most rewarded content has lived on the Instagram grid.

But in reality, much of the most natural sharing on social media happens in Stories.

People post Stories constantly — a dinner they loved, a quick product moment, a night out with friends, a brand’s content they want friends to see.

Stories lower the effort barrier to sharing. They are fast, casual, and highly social.

Story rewards behave very similar to Clipping. If you have not heard of clipping, it’s how online social titans including Joe Rogan, Mr Beast, and Clavicular grew their followers and awareness so fast. You can read about it here.

With Story Rewards, customers can now earn for sharing your brand in their Stories as well as Posts and Reels.

This unlocks several powerful dynamics:

Faster participation — Customers often try Stories first before posting to their grid.

More frequent sharing — Stories allow people to share multiple moments naturally.

Network amplification — Customers can repost your brand’s own posts to their Stories and earn.

Reels and Posts build authority. Stories build trends. Together they accelerate your BrandPay flywheel.

2. Advanced Reporting & Analytics

See the real economics of your content-to-commerce engine

BrandPay has always tracked every step of the content-to-commerce loop. Up until now though, it’s been doing that so quietly, you may be mistaken for thinking nothing is happening. Customer Posts happen on Instagram, and their spend back happens on your Shopify store or at your cashier.

V3 shines a light on this value loop with a full performance dashboard, so you can see exactly how your content engine is growing and performing.

Creator growth — How many customers are becoming creators.

Content growth — How many pieces of UGC are being generated.

Impressions and reach — The total audience exposed to your brand.

Content CPM — Your effective cost per thousand impressions through UGC.

Average return time — How quickly creators return to spend their reward.

Payback ratio — How much return revenue is generated directly from the rewarded creators.

The result is something most social marketing channels cannot show: a clear view of how customer content rewards translate directly into sales and repeat behaviour. You don’t just have a free marketing channel, but one that grows your marketing budget from nothing.

3. Reward Editing

Adjust your rewards instantly!

Previously, updating a reward required ending a campaign and creating a new one.

With V3, rewards are now fully editable in real time. Switch to Per Post or Per Like rewards, change reward values and caps, change reward frequency per creator, and change your content guidelines — all without interrupting your rewards.

This means you can continuously refine and optimise your reward as participation grows.

Early stage: encourage behaviour. Later stage: optimise economics.

4. AI Reward Copilot

What is the ideal reward for your business?

One of the most common questions from brands is: “What reward should we start with?”

Too small, and customers will not participate. Too large, and the economics may not be optimal.

V3 introduces the BrandPay AI Reward Copilot. Using data from across the platform, it helps you design and iterate the ideal reward based on your average order value (AOV), your repeat customer behaviour, your product type and location, global intelligence on product gross margins, and your existing volume of UGC and tags.

The goal is simple. Create a reward that encourages participation and steady UGC, while maintaining profitable repeat sales from your customers.

5. UGC Management System

Your content and creators, fully exportable.

Customer content is powerful, but it can be difficult to organise.

BrandPay V3 introduces a full UGC management system. You can now filter by engagement, sort by impressions or performance, identify your best content instantly, and export high resolution assets.

This allows your BrandPay content to be reused across ads, social media, website content, and email marketing.

Your customers become a scalable content studio.

6. Creator Management

Identify your most valuable ambassadors

Not all creators are created equal. Some customers consistently generate more reach, some more engagement, whilst others reward you back with big return purchases.

BrandPay V3 introduces a creator intelligence dashboard.

You can now sort and filter creators by engagement scores, content impressions, content output, earnings vs spend, and ROI and payback.

This makes it easy to identify your most powerful customer advocates and build stronger relationships with them.

A More Powerful Content-to-Commerce Engine

BrandPay was designed around a simple insight: the most scalable content channel is not influencers. It’s customers.

Customers already love your brand. They already post about their experiences. BrandPay simply turns that behaviour into a repeatable growth loop.

Customer posts → earns → returns → repeats.

With V3, brands now have the tools to scale, analyse, and optimise that loop like never before.

The Next Phase of BrandPay

We built BrandPay to create a new type of commerce infrastructure. One where everyday customers can earn like creators, and brands can turn social advocacy into measurable growth.

V3 is a major step in that direction.

If you already have a reward live, we encourage you to explore the new tools in your dashboard today, and see how your current reward is performing!

And if you have not launched yet, there has never been a better time to activate your BrandPay engine.