UGC that pays for itself
Your customers create content. You pay them. They spend it back.
A new kind of media channel, where your ad budget circulates instead of disappearing.
The model
Like an ad-spend wallet. Except the spend comes back.
Top up your balance. Reward customers who post about you. When they shop with that reward, the money returns to your balance. Your only permanent cost is the 25% fee.
Of your $1,000 deposit, $800 reaches your customers as rewards and $200 is the 25% fee. When they spend that reward back at your store, the $800 returns to your BrandPay balance, ready to reward the next customer. Your real cost is only the $200 fee.
Calculator
Model your numbers.
Adjust the sliders to see what your expected volume costs you, net.
Your parameters
Returned to your balance
$1,000
Comes back, not spent
Your net cost
$250
Fee only (25%)
UGC posts
100
Head to head
Same budget. Very different result.
With traditional ads, your spend is gone the moment it's used. With BrandPay, the same money circulates, and the only permanent cost is the fee.
Traditional ads
$1,250
Spent. Gone. No return. Content you don't own. Trust you didn't build.
BrandPay
$250
Net cost after recycling. Real customers. Owned content. Loyalty earned.
The complete picture
But $200 isn't really my only cost. I have COGS when they spend the $800 back.
True. So let's count it.
You're right: when that $800 is spent at your store, you deliver real product, and that carries cost of goods. But the spend-back isn't a one-for-one redemption. Rewarded customers tend to spend more than the reward is worth. Once you put the product cost and the fee on the table, the round trip still lands in profit.
Illustrative only, using a 30% cost of goods and our benchmark payback of around 2.5× reward value.
Traditional ads
−$1,000
A cost. The full budget is spent and nothing comes back.
BrandPay
+$400
A profit. The same $1,000 funds rewards, recirculates, and nets ahead after COGS and the fee.
Why it works
Five things ads can't do.
Your spend circulates
The reward money comes back to your balance each time a consumer spends it at your store. Every dollar works harder than a one-and-done ad impression.
Incremental revenue built in
Consumers spend $2.50 at your store for every $1 you reward them. The reward drives a real purchase, not just engagement, generating revenue above the reward value.
Content that actually converts
Customer-created content outperforms paid ads on trust and conversion. Real people, real posts, real proof, attracting buyers who scroll straight past your ads.
You own all the content
Every post created is yours to repurpose: email, paid social, your website. No licensing fees. A growing library of authentic brand content, forever.
Loyalty built in
Rewarded customers return more often and spend more. You're building genuine affinity, not buying attention, which improves lifetime value without a separate loyalty programme.
Pricing FAQ
What BrandPay costs, and how the pay-for-itself model works.
How much does BrandPay cost?
BrandPay is free to set up, with no monthly fees and no contracts. Your only permanent cost is a 25% service fee on the reward credit your customers actually earn for posting — so you only pay when real customers create content. The reward credit itself returns to your balance when customers spend it back with you.
Is there a monthly subscription or contract?
No. There are no monthly fees, seat licences, or lock-in contracts. You top up a reward balance, set your reward, and the only true cash cost is the 25% fee on the rewards that get issued.
What is the 25% fee charged on?
The 25% fee applies to the reward value issued to customers for approved posts. For example, on $800 of rewards issued you pay a $200 fee, and that $800 of credit returns to your balance as customers spend it back with you.
Do I only pay when I get results?
Effectively, yes. Rewards are only issued when a real customer posts about your brand (and, optionally, after you approve the post), so your spend tracks actual content and engagement rather than upfront ad impressions.
How is BrandPay different from paying influencers or running ads?
Instead of paying professional creators or ad platforms, you reward your own customers with credit they spend back with you. Customer content is trusted far more than ads, you own 100% of the content forever to reuse anywhere, and your budget circulates back into your business instead of disappearing.
How quickly can I go live?
You can connect in minutes and go live the same day. Once your Instagram is connected and a reward is set, BrandPay starts detecting and rewarding customer posts immediately.
Be the brand everyone is talking about.
Connect in minutes. Go live the same day. Start rewarding consumers immediately.
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