Brandpay
START FREE

UGC that pays for itself

Your customers create content. You pay them. They spend it back.

A new kind of media channel, where your ad budget circulates instead of disappearing.

10× more trusted
than paid advertising
100% owned
every piece of content
Higher LTV & AOV
from earning customers

The model

Like an ad-spend wallet. Except the spend comes back.

Top up your balance. Reward customers who post about you. When they shop with that reward, the money returns to your balance. Your only permanent cost is the 25% fee.

$1,000
Top up balance
$800
Reward value issued
$200
BrandPay fee (25%)
$800
Returns to balance

Of your $1,000 deposit, $800 reaches your customers as rewards and $200 is the 25% fee. When they spend that reward back at your store, the $800 returns to your BrandPay balance, ready to reward the next customer. Your real cost is only the $200 fee.

Calculator

Model your numbers.

Adjust the sliders to see what your expected volume costs you, net.

Your parameters

Reward per post $10
Posts per month 100

Returned to your balance

$1,000

Comes back, not spent

Your net cost

$250

Fee only (25%)

UGC posts

100

Head to head

Same budget. Very different result.

With traditional ads, your spend is gone the moment it's used. With BrandPay, the same money circulates, and the only permanent cost is the fee.

Traditional ads

$1,250

Spent. Gone. No return. Content you don't own. Trust you didn't build.

BrandPay

$250

Net cost after recycling. Real customers. Owned content. Loyalty earned.

Lower net cost vs traditional ads 80% cheaper

The complete picture

But $200 isn't really my only cost. I have COGS when they spend the $800 back.

True. So let's count it.

You're right: when that $800 is spent at your store, you deliver real product, and that carries cost of goods. But the spend-back isn't a one-for-one redemption. Rewarded customers tend to spend more than the reward is worth. Once you put the product cost and the fee on the table, the round trip still lands in profit.

Total consumer spend back~2.5× the $800 reward redeemed (benchmark payback) $2,000
Less: reward value fundedYour own money, recirculated as the spend −$800
Less: cost of goodsIllustrative at 30% of $2,000, swap in your own margin −$600
Less: BrandPay feeYour one true cash cost −$200
Net profit on the round trip ~$400

Illustrative only, using a 30% cost of goods and our benchmark payback of around 2.5× reward value.

Traditional ads

−$1,000

A cost. The full budget is spent and nothing comes back.

BrandPay

+$400

A profit. The same $1,000 funds rewards, recirculates, and nets ahead after COGS and the fee.

Same $1,000. Cost on one side, profit on the other. $1,400 swing

Why it works

Five things ads can't do.

~4×
spend recycled

Your spend circulates

The reward money comes back to your balance each time a consumer spends it at your store. Every dollar works harder than a one-and-done ad impression.

+$2.50
per $1 rewarded

Incremental revenue built in

Consumers spend $2.50 at your store for every $1 you reward them. The reward drives a real purchase, not just engagement, generating revenue above the reward value.

10×
more trusted

Content that actually converts

Customer-created content outperforms paid ads on trust and conversion. Real people, real posts, real proof, attracting buyers who scroll straight past your ads.

100%
content owned

You own all the content

Every post created is yours to repurpose: email, paid social, your website. No licensing fees. A growing library of authentic brand content, forever.

2×
faster repeat purchases

Loyalty built in

Rewarded customers return more often and spend more. You're building genuine affinity, not buying attention, which improves lifetime value without a separate loyalty programme.

Brandpay

Be the brand everyone is talking about.

Connect in minutes. Go live the same day. Start rewarding consumers immediately.

Start Free